If statement with not equal to condition not working as expected

I have below code in python and I do not know why but it does not work as expected.

The value from variable isactive is qual to "True" and it is coming from a json dictionary. However, when I write down below if statement, the program is printing "Hola" out. Please see below code:

response = requests.request("GET", url, headers=headers, params=querystring)
variable = response.text
variable = json.loads(variable)

isactive = lista1[listanumber]['IsActive']

print isactive (ourput for this is giving me "True")

        if isactive != "True":
            print "hola"

However, above if-statement is printing "Hola" and I do not understand why since the isactive variable is equal to "True".

Do you know what may be the problem?

Thanks