!window.location.href.match does that give EXACT match (javascript)

How do I differentiate between these two urls in my if statement?

    if (!window.location.href.match('https://permatex.com.au/collections?category=itw27932')) {
    console.log(“hello”);
}
else if (!window.location.href.match('https://permatex.com.au/collections')) {
    window.location.href = 'https://academy.permatex.com.au/enter-your-code'; 
    }

Probably a dumb question, but I think 'match' in this code only gives a general match, I am looking for an EXACT match.