Vba Goto won't work properly

Hi all I've been playing around with "If" "Then" "And" and "Goto"

I think I got the hang of all except the "Goto" many times I can't get it to work I'm not sure if it's because I'm using the "If" wrong or it's because I use the "Goto" wrong. Can someone please take a look at this code to tell me what I am doing wrong with it. Because I use "If" statements a lot so it would be nice if I'm using it the best and right way. And yes I know in the following code that I use the activesheet and I should do the code without working with a activesheet as many people in here stats but I'm not sure yet how to use the

Columns(1).Insert Shift:=xlRight

yet without activation the sheet

So here is the code I do have cell A1 with the Value "new" so the Goto should be activated but its not.

Sub con()
Set tsheet = ThisWorkbook.Sheets("Players")
Sheets("Players").Activate
ActiveSheet.Columns(1).Insert Shift:=xlRight
Dim lngLastRow As Long
If tsheet.Range("A1") = "new" Then GoTo AlR
    lngLastRow = Cells(Rows.Count, "B").End(xlUp).Row
    Range("A2").Formula = "=B2 & "" "" & C2 & "" "" & G2 & "" "" & D2"
    Range("A2").Copy Range("A2:A" & lngLastRow)
    tsheet.Range("A1").Value = "new"
End If
AlR:
MsgBox "Column is already present"
End Sub