User Input: Yes or no in C

I can't seem to figure out what's wrong with this. It compiles fine, but no matter what I put in, be it yes or no, it skips over the "let's begin" line and goes straight to the end.

#include<stdio.h>
#include<stdlib.h>

int main(){
    char response[5];
    printf("\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n");
    printf("Would you like to go on an adventure?\n Enter Yes or No:");
    scanf("%s", response);
    if (response == "yes"){
        printf("Let's begin!");
    }
    else (response == "no");{
        printf("See you later then!");
    }
    return 0;
}

Does the scan need to be moved, or did I just screw it up somehow?