How to eliminate redundant if statement in set label text function?

I have Python functions that is used to set labels based on input parameters. There is a parameter called reset which resets all labels. How can I get rid of redundant if not reset? There should be a smarter approach...

def set_labels_text(fn, ft, t=None, a=None, i=None, reset=False):
    tt = ''
    at = ''
    it = ''

    if ft == 1
        if not reset:
            tt = 'bla bla 1 %s' % t
            at = 'bla bla 2 %s' % a
        get_component('template' + ft).get_component(fn + 'Label1').text = tt
        get_component('template' + ft).get_component(fn + 'Label2').text = at
    else:
        if not reset:
            it = 'bla bla 3 %s' % i
        get_component('template' + ft).get_component(fn + 'Label3').text = it