Why is my conditional not working in my object method?

Could someone help explain why the arguments passed to my displayHitMiss method are not meeting the criteria for a "hit". They are all skipping to "miss" even when they match with a location. I have tried swapping the setAttributes around, which makes it display only "hits", so the problem has to be with my conditional, right?

Cheers,

Rob.

var location1 = "00";
var location2 = "34";
var location3 = "48";

var view = {
    //Message area takes a string and displays it
    displayMessage: function(msg) {
        var messageArea = document.getElementById("messageArea");
        messageArea.innerHTML = msg;
    },
    //Board displays hit
    displayHitMiss: function (location) {
        var cell = document.getElementById(location);
        if (cell == location1 || cell == location2 || cell == location3) {
            cell.setAttribute("class", "hit");
        } else {
            cell.setAttribute("class", "miss");
        }
    }
};


view.displayMessage("Is this thing on?");
view.displayHitMiss("00");
view.displayHitMiss("46");
view.displayHitMiss("34");
view.displayHitMiss("03");