Someone please explain why my loop isn't breaking?

public void enterCustomers() {

    System.out.println("Enter customer names or press q to quit entering names: ");

    while (true) {
        String name;
        double balance;
        System.out.print("Enter a customer name: ");
        name = input.next();

        System.out.print("Enter the opening balance : ");
        balance = input.nextDouble();
        accounts.add(new Account(name, balance));
        if ( name == "q") {
        break;
        }   
    }
}

I dont know why my if statement does not work to break the loop. when press q when i run it does not do anything.